Sector Deal Dynamics – 2019 Year in Review

by: Tyton Partners | Blog |Jan 15th, 2020

Happy new year and hope you have had a wonderful start to the 20’s. After tracking more than 350 deals in the education sector in 2019, we thought we’d take you for a quick spin highlighting the year’s key investment dynamics and deal volume. And, we offer perspective into what we see as continued areas of investor interest and activity in 2020.

At Tyton Partners, select illustrative banking deals in 2019 included:

  • Accelify Solutions’ sale to Frontline Education
  • Cloud Academy’s sale to QA
  • TE21’s sale to Certica Solutions
  • All Campus’ sale to Education Growth Partners
  • Fullstack Academy’s sale to Zovio (fka Bridgepoint Education)
  • HelioCampus’ recapitalization by Pamlico Capital

On the consulting side, we completed a record number of diligence assignments on behalf of financial sponsors and strategic acquirers, culminating in our efforts supporting Wiley in its acquisition of mThree at year’s end. As we embark on the 10th year of Tyton Partners, we appreciate your support and look forward to our next deal working together.

We will be in London next week for BETT and Boston in late January for LearnLaunch. Let us know if you’ll be attending either, and we will find time to connect.

Cheers,
Adam & Chris

Education Sector Deal Activity 2018-2019


Overall, Tyton Partners-tracked deal activity volume was relatively flat in year-over-year, with more notable trends occurring at the sector level. Both K-12 and HCM saw an uptick in deal activity; strategic M&A was the key driver in K-12, while growth in minority investments was the HCM driver. Postsecondary experienced a drop in deal activity overall, even as the percentage of action shifted considerably toward minority investments.

Tyton Partners tracks industry deals through both public and proprietary sources.

Early Childhood Education


Early childhood education brings the SaaS

Center-based childcare businesses have historically dominated conversations and activity regarding early childhood education investments. However, 2019 saw a pronounced shift into new areas, highlighted by two categories of SaaS software services: platforms designed to encourage program growth, and solutions aimed at streamlining and improving program operations.

The first category of platforms supports a general effort to democratize access to high-quality early childhood education programs in local geographies. Building on momentum generated by Wonderschool and WeeCare in late 2018, players like MyVillage and NeighborSchools received venture funding for developing platforms that allow stay-at-home parents to run licensed daycare centers out of their own homes. And in a similar vein, Kango, a ride-sharing app for young children and their caretakers reminiscent of Uber and Lyft, will get kids there – enhancing access or at least convenience – to childcare services in some communities.

The second category focused on center operations, is predicated on applying SaaS solutions to streamline management of various activities and reporting and to facilitate communication and outreach to children’s parents and family members. Warburg followed its 2018 acquisition of leading platform ProCare with a follow-on deal for Kinderlime, while newer players like Kangarootime generated investor interest. While it remains to be seen who may catch ProCare in this emergent segment, it represents a new enterprise SaaS ecosystem. And, with tens of thousands of center-based “storefronts” in the US and hundreds of thousands internationally, it’s only a matter of time before early childhood software players and investors start seeing some real unicorns.

Illustrative deals include:

  • Winnie $9M capital raise
  • MyVillage $6M capital raise
  • Kangarootime $3.5M capital raise

K-12


Consolidation of SaaS administrative solutions and emerging niche plays

Tracing back to Vista Equity’s acquisition of PowerSchool and Thoma Bravo’s acquisition of Frontline Education, a key K-12 investment trend in 2019 was the continued consolidation of administrative SaaS tools for districts and schools. As we enter a new decade with the ubiquity of technology – and its related data “insights” – fully upon us, even public schools and districts are finally on-board. Most are embracing subscription-based SaaS models that provide efficiencies in compliance-driven record keeping and transactional business and administrative processes, while simultaneously delivering data analysis and reporting regarding district performance. As a result, incumbent platform providers and their investors are leveraging the inherent scale benefits of their distribution channels and accelerating rapid consolidation of administrative software businesses. Even as incumbents grab the spotlight, savvy investors made investments in 2019 to build new, competing administrative platform options for K-12 customers.

At the same time, new administrative niches continue to emerge as investors push to create platforms with critical mass in previously fragmented segments. A prime example is in the school safety area, where JMI’s late 2018 investment in school security software provider Raptor Technologies served as a platform for follow-on acquisitions in 2019. Other segments worth keeping an eye on include special education, social emotional learning, and health and nutrition management.

Illustrative deals include:

  • Frontline Education acquisitions of Accelify, Perennial EdTech, Escape Technology, Digital Schools, eDoctrina, Healthmaster, and Software Answers
  • Quad Partners acquisition of SchoolAdmin
  • Certica acquisition of TE21 and K-12 Dynamics
  • Raptor Technologies acquisition of LobbyGuard Solutions (school safety)
  • Providence Equity acquisition of n2y (special education)
  • ACT acquisition of Mawi (social emotional learning)

The great platform race

On the classroom side, the digital learning platform race is heating up. Contestants are staking their claim from every corner of ecosystem, including curriculum (e.g., HMH), assessment (e.g. ACT, Renaissance, Illuminate Education), and learning delivery (e.g., Instructure, NearPod). When paired with the fast-expanding administrative players (see above), we can expect a vibrant competition as we sprint into the new decade.

Illustrative deals include:

  • Renaissance acquisitions of Schoolzilla and Freckle Education
  • Instructure acquisition of Mastery Connect
  • Nearpod acquisition of Flocabulary
  • Announced acquisition of Instructure by Thoma Bravo

Postsecondary


Incumbent publishers continue push across the digital chasm

It was a busy and challenging year for the postsecondary publishing incumbents in 2019. While the biggest news was the long-anticipated merger announcement by Cengage and McGraw-Hill Education (which remains “announced” pending anti-trust approval), the effort to transition to new business models was in full swing. Wiley was the most acquisitive, securing two innovative digital content platform providers – Knewton and Zyante (zyBooks) within weeks of each other in the late spring. While Wiley was buying, others launched initiatives striving to more fully capitalize on the market’s digital transformation, including bold new pricing models (e.g., Cengage Unlimited), revamped operational models (e.g., Pearson’s “digital-first” strategy), and accelerated adoption of inclusive access solutions. This disruption will continue to create opportunities for those capable of marrying customer-centric learning solutions with viable go-to-market strategies.

Illustrative deals include:

  • Wiley acquisitions of Zyante (zyBooks) and Knewton
  • Announced merger of McGraw-Hill Education and Cengage

Enrollment slowdown drives deal activity

2019 was marked both by expansion and consolidation in the services sector as a slowdown in enrollment growth prompted a flurry of deal activity. Rapid expansion in the number of online graduate programs over the past several years among schools, both supported by OPMs and those operating independently, has prompted OPM providers and others type of services providers to look to both shore up and extend their range of services offerings.

Large incumbents have consolidated smaller players while adding to service strengths. Some of these themes have included adding digital marketing sophistication and capabilities and extending offerings into new areas. In the OPM landscape, providers have looked to grow their support of their university partners into non-degree offerings such as skills training and continuing education.

Illustrative deals include:

  • 2U’s acquisition of Trilogy
  • Grand Canyon Education acquisition of Orbis
  • Zovio (fka Bridgepoint Education) acquisition of Fullstack Academy and TutorMe
  • RNL’s acquisition of Converge
  • Education Growth Partners acquisition of All Campus
  • EducationDynamics acquisition of Thruline Marketing’s key assets
  • Instructure acquisition of Portfolium

Human Capital Optimization


Alternative education models going mainstream

Short-term professional training programs (e.g., coding bootcamps, self-paced subscription content) were a hot buy in 2019, comprising nearly 20% of all professional education market activity as tracked by Tyton. Those pursuing differentiated models continue to prove attractive to investors, as demonstrated by Andela, which raised a fresh $100M to provide programming courses for aspiring developers in Africa; SV Academy, delivering sales and marketing training programs; and Kenzie Academy and Bitwise, seeking to meet the talent development needs of non-Tier 1 geographies. Two notable transactions – Investcorp’s acquisition of Revature and Wiley’s of mThree – highlight how the bootcamp model is pushing beyond simply training to deliver placement of entry-level IT professionals into various leading companies. We expect to see other staffing-oriented platforms enter the training space and an increasing amount of activity in the B2B digital skills development sectors as 2020 unfolds. Once dismissed as a fad, it seems very clear that short-term, private paid skills training has become a new permanent sector within the education market.

Illustrative deals include:

  • Lambda School $30M capital raise
  • Bitwise Industries $27M capital raise
  • Cybrary $15M capital raise
  • SV Academy $9.5M capital raise
  • Kenzie Academy $7.8M capital raise
  • QA acquisition of Cloud Academy
  • A Cloud Guru acquisition of Linux Academy
  • Zovio (fka Bridgepoint Education) acquisition of Fullstack Academy

AI will take your job, and give you one too

Much like the traditional college textbook, the old models of employee recruitment are facing considerable transformation, slowed primarily by employers, hiring professionals and processes unwilling or unable to shift gears. Note – the old models will eventually succumb to the new ones. What this means today is that a sharp increase in bootcamp grads and those with “completion” certificates, matched by a rising number of employers looking beyond simply university degrees as a signal for candidates in a tight labor market, has made identifying qualified talent a challenging task. And that’s without considering the growing concern of unconscious biases in employer hiring practices. Consequently, AI-assisted talent acquisition and assessment platforms have been a prime target, not just for venture capital, but also for mergers and acquisitions. Ironically, the same technology that is causing angst for displacing workers, is increasingly responsible for placing them too.

Illustrative deals include:

  • Triplebyte $35M capital raise
  • Degreed acquisition of Adepto
  • CompTIA acquisition of Metacog

December 2019 Deals


PreK-12

Ruangguru Raises $150M

Duolingo Raises $30M

PlayOn! Sports Raises $25M

Possip Raises $1M

Bertelsmann Acquires Penguin Random House

EdtechX Acquires Meten Education

Hoonuit Acquires Tembo

KKR Acquires Overdrive

Mentoring Minds Acquires SchoolSpire

Tes Global Acquires Edval

Transom Capital Group Acquires Scantron

Higher Ed

Riipen Raises $3.8M

StudentFinance Raises $1.3M

BARBRI Acquires Kaplan’s Altior Group

EAB Acquires YouVisit

EducationDynamics Acquires Thruline Marketing

Elsevier Acquires 3D4Medical

GIGXR Acquires Pearson’s Immersive Learning Group

HackerRank Acquires Mimir

Science Interactive Group Acquires eScience Labs

Human Capital Optimization

EdCast Raises $35M

Springboard Raises $11M

Jumpstart Raises $8.5M

Verb Raises $6.4M

Absorb Software Acquires ePath Learning

Degreed Acquires Adepto

PSI Services Acquires Caliper

Suma Capital Acquires Implika Education

SV Academy Raises Undisclosed Amount

Recent Library Posts

Jul

14

Jul 14, 2020

Hitting their Stride 2020: Developmental Education Reform Current State

The 2020 Hitting Their Stride (HTS) survey reveals growing adoption...

Jul

8

Jul 8, 2020

Finding Your Place: The Current State of K-12 Social Emotional Learning

As schools and districts plan for a return to school...

Jul

7

Jul 7, 2020

Time For Class COVID-19 Edition Part 1

This spring, higher education institutions engaged in a rapid and...

Jun

23

Jun 23, 2020

Making the Grade: Update from Teachers on Spring 2020 and a Look Ahead

Back in April, we shared early insights from teachers as...