Must Read Case Studies January 1, 1970

(2) Growth-stage Analytics Company Increases Bookings by 2.5x Over Three Years

AT-A-GLANCE:

COMPANY INFO

WHAT

REVENUE

SIZE: SMALL

MARKET SEGMENT: HIGHER EDUCATION

Higher education analytics company for student success

GROWTH STRATEGY

Develop a growth strategy to refine the client’s customer segmentation and go-to-market model

6.2 M

WHO:

Higher education analytics company for student success.

OUR APPROACH:

Focus on the product and go-to-market strategy

We evaluated the competitive position of the client and prioritized go-to-market options.

Assess demand for an emerging product

Analytics offerings in higher education had limited awareness and adoption among senior-level institutional administrators. We developed an adoption curve model.

Refine the value proposition and pricing

Devised new positioning and measured price sensitivity based on primary research with key decision-makers. 

IMPACT:

Client achieved an increase of bookings growth by 2.5xin the three-year period following the project. Based on the relationship built during the initial project, the client reached back out to Tyton’s investment banking team to successfully sell the business.