Transactions

Tyton Partners represented FF Ventures in its Sale of Edufficient to PX.com

Tyton Partners served as the exclusive financial adviser to FF Ventures

Details:

Sell Side

Segments:

Technology & Services

Industries:

Higher Ed

Edufficient, a portfolio company of FF Ventures, was founded over a decade ago by industry veterans Tom Ferrara (CEO) and David Flack (COO) and quickly established itself as a leading digital advertising agency exclusively focused on education. Edufficient’s objective is to facilitate long-term sustainable growth for its clients through data-driven media buying, detailed analytics, and progressive methodologies. Edufficient’s EMS Inquiry Management System allows clients to retain control of their digital marketing efforts by providing greater accountability, compliance, and performance insights. The company has offices in northern New Jersey and Florida. www.edufficient.com

About PX

PX was founded in 2010 by Frans Van Hulle and Bas Offers to bring an outmoded industry into the 21^st century with technology that provides the transparency, flexibility, and growth that advertisers need for their lead buying efforts. Today PX’s platform offers access to millions of leads from hundreds of pre-vetted, compliant sources. Advertisers no longer must manage multiple integrations or worry about publisher compliance; with one simple integration, PX handles all. And with dynamic pricing, detailed performance insights, and sophisticated source management, advertisers can pay exactly what the leads are worth to their businesses. PX is based in New York City with several locations globally. www.px.com

Official press release here