Must Read Uncategorized January 1, 1970

Growth-Stage Analytics Company Increases Bookings by 2.5x Over Three Years

At-A-Glance:

ORGANIZATION TYPE: Growth-stage higher education company providing student success analytics solution

PROJECT TYPE: Growth Strategy

PURPOSE: Develop a growth strategy to refine its customer segmentation and go-to-market model

MANDATE

The company approached Tyton to develop a product and go-to-market strategy to refine market positioning and customer segmentation.

OUR APPROACH

Focus on the product and go-to-market strategy. We evaluated the competitive position and prioritized go-to-market options.

Assess demand for an emerging product. Analytics offerings in higher education had limited awareness and adoption among senior-level institutional administrators. We developed an adoption curve model.

Refine the value proposition and pricing. Devised new positioning and measured price sensitivity based on primary research with key decision-makers.

IMPACT

Client achieved dramatic booking growth in the three-year period following the project and Tyton’s investment banking team subsequently advised leadership and owners on a successful sale of the business.

Growth-Stage Analytics Company Increases Bookings by 2.5x Over Three Years

OUR APPROACH

IMPACT

Client achieved dramatic booking growth in the three-year period following the project and Tyton’s investment banking team subsequently advised leadership and owners on a successful sale of the business.

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