Must Read Uncategorized January 1, 1970

Growth-Stage Analytics Company Increases Bookings by 2.5x Over Three Years


ORGANIZATION TYPE: Growth-stage higher education company providing student success analytics solution

PROJECT TYPE: Growth Strategy

PURPOSE: Develop a growth strategy to refine its customer segmentation and go-to-market model



The company approached Tyton to develop a product and go-to-market strategy to refine market positioning and customer segmentation.


Focus on the product and go-to-market strategy. We evaluated the competitive position and prioritized go-to-market options.

Assess demand for an emerging product.  Analytics offerings in higher education had limited awareness and adoption among senior-level institutional administrators.  We developed an adoption curve model.

Refine the value proposition and pricing. Devised new positioning and measured price sensitivity based on primary research with key decision-makers. 


Client achieved dramatic booking growth in the three-year period following the project and Tyton’s investment banking team subsequently advised leadership and owners on a successful sale of the business.