6 Questions for How the 2024 Election will Affect Education and Philanthropy
January 19, 2024 BlogI opened 2023 thinking about philanthropic innovation. And throughout the year, through our Voices of Impact series, we…
At-A-Glance:
ORGANIZATION TYPE: Growth-stage higher education company providing student success analytics solution
PROJECT TYPE: Growth Strategy
PURPOSE: Develop a growth strategy to refine its customer segmentation and go-to-market model
MANDATE
The company approached Tyton to develop a product and go-to-market strategy to refine market positioning and customer segmentation.
OUR APPROACH
Focus on the product and go-to-market strategy. We evaluated the competitive position and prioritized go-to-market options.
Assess demand for an emerging product. Analytics offerings in higher education had limited awareness and adoption among senior-level institutional administrators. We developed an adoption curve model.
Refine the value proposition and pricing. Devised new positioning and measured price sensitivity based on primary research with key decision-makers.