The Largest EdTech Opportunity No One is Tackling

by Jonathan Hornstein

Published by: Huff Post

There are 36 million adults in the United States — nearly 15% of the adult population — who read at what are called “basic” and “below-basic” levels. While these individuals struggle to use the written word in work and life, as many as 3 in 4 of them have a smartphone. That’s right in line with smartphone penetration in the overall population. Yet while the mobile EdTech market is booming, there are few adult literacy apps available, and even fewer focused on this segment of low-literate adults.

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