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Choose to Learn 2024
The Choose to Learn K-12 initiative, launched in 2022, investigates the evolving landscape of parents’ K-12 education options, shedding light on the motivations, barriers, and aspirations of parents actively exploring alternative educational pathways for their children.
Building on insights gained from Choose to Learn 2022, Choose to Learn 2024: Parts 1, 2, and 3 assesses the breadth of preferences from 2,000+ parents for alternative education pathways beyond public school and the barriers these parents face. Choose to Learn 2024 highlights the “Open-minded” parent segment, those most likely to take action over the next several years in exploring alternatives for their child.
Part 1:
K-12 Parents Poised to Explore New Educational Options
In Part 1, we highlight the “Open-minded” parent segment, those most likely to take action over the next several years in exploring alternatives for their child.
Part 2:
The Open-minded K-12 Parent Journey and Barriers to Action
Part 2 dives into the barriers that prevent families from taking the leap into new school alternatives, where we confirm “fear of the unknown” remains a powerful force in education.
Part 3:
A Breakthrough in K-12 Parent Navigation
Part 3 examines the type of support parents seek. It also introduces and assesses a diverse set of organizations called “Navigators” that assist parents in understanding alternative education options.