Part 2: The Open-minded K-12 Parent Journey and Barriers to Action
In this report, key findings include:
- Two main barriers hinder K-12 parents from completing the journey to a new educational option: affordability and awareness of program options.
- 49% of parents identify affordability as a primary barrier, and 40% identify awareness as their primary barrier.
- A program that (re)ignites a child’s love for learning is what drives K-12 parents to choose a new education program. Program options aim to accomplish this goal by prioritizing custom, individualized activities based on the child.
- Why the market should take action and what it can do to address these barriers.