Sterling Martin

Senior Associate   

• smartin@tytonpartners.com
• Connect on LinkedIn

About Sterling 

Sterling Martin is a Senior Associate at Tyton Partners, where he supports organizations navigating the education market and identifying opportunities for strategic growth. Since joining the firm in 2022, he has contributed to high-impact due diligence engagements and industry research, with a focus on higher education and digital learning. 

Sterling’s work spans market sizing, competitive analysis, and survey research for both buy-side and sell-side engagements. He has supported multiple private equity firms and companies in evaluating investment opportunities and developing expansion strategies. His contributions include conducting competitive and market analyses for higher education transactions and playing a lead role in the research design and execution for Tyton’s Time for Class and Listening to Learners studies on digital learning and generative AI. 

He also volunteers with UPchieve, an EdTech nonprofit, where he designs training programs for standardized test tutors and mentors high school students. 

Recent Project Highlights 

• Led market sizing and growth analysis for a sell-side due diligence project for an industry-focused higher education institution 

• Supported due diligence survey analysis for a private equity firm evaluating an investment in higher education; Target acquired 

• Supported for three years on Tyton’s Time for Class studies on digital learning and generative AI in higher education; leading primary research instrument design and fielding efforts for 2025 

Interests and Passion Projects 

• In addition to reading year-round, I like golfing in the spring, traveling in the summer, and skiing in the winter.

Education 

• A.B., Philosophy, minor in Chemistry; QuestBridge Scholar, Duke University