Byte the Bullet: Why Failing to Monetize GenAI is More Expensive Than You Think
February 10, 2025 BlogGenAI, Meet ROI Before we can interrogate some meatier questions around how to be deliberate in seeking ROI…
Catherine Shaw
Managing Director
- 617.430.6167
- cshaw@tytonpartners.com
- Connect on LinkedIn
About Catherine
Catherine (Cathy) Shaw understands the technological needs of educators from many angles—drawing on her experience both as a classroom instructor and an ed tech product innovator. She taught large online classes at Georgia State University’s Andrew Young School of Public Policy and had product development roles focused on student success – resulting in two patents.
As a Managing Director at Tyton Partners, Cathy leads strategic consulting projects across higher education and education technology. She specializes in guiding industry-leading research, supporting grant-making strategies, and advising nonprofits on service-to-product pivots that unlock scalable impact. Highlights from recent work include spearheading research on generative AI in higher education; leading Tyton’s market measurement research team, producing widely recognized publications such as Time for Class and Driving Toward a Degree; supporting a technology-focused foundation’s grant-making strategy; and advising a nonprofit in postsecondary education on a service-to-product pivot to expand its reach.
Beyond client engagements, Cathy plays a key role in strengthening Tyton’s inclusive and supportive culture through the Women of Tyton group and frequently represents Tyton Partners as a presenter, moderator, and panelist at industry events.
Prior to joining Tyton Partners, Cathy held senior leadership roles at Interfolio and EAB, where she drove growth and acquisition strategies and led new product development teams. Earlier in her career, she worked as a management consultant, working across consumer products, technology, telecommunications, and media sectors.
Industry Focus
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Higher education
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Education technology
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Digital learning
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Student success
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Large scale, longitudinal surveys (market measurement)
Publications and Speaking Engagements
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Speaker, EdUp, AAC&U, EDUCAUSE, CISOA, Anthology Together, ASU-GSV
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Contributing Author, Time for Class, Driving Toward a Degree, Listening to Learners
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Contributing Author, Higher Education in a Changing World (book chapter: “National Initiatives to Advance Diversity, Equity, and Inclusion in Higher Education: A Research Study”)
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Patent first-named author, Shaw, Catherine, et al. Systems and methods for processing electronic data to make recommendations. United States Patent US-11651701-B1. United States Patent and Trademark Office. 2023-05-16.
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Patent first-named author, Shaw, Catherine, et al. Systems and methods for electronic platform and data processing for student success in higher education institutions. United States Patent US-10878710-B1. United States Patent and Trademark Office. 2020-12-29.
Professional Affiliations and Memberships
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Active member, Advising Administration Community of Practice for R1 and R2 universities at UERU
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Runs a community of practice for Chief Product Officers in Education
Interests and Passion Projects
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Traveling, cooking, and parenting
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Volunteering at pet rescues
Education
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MA, Economics, Boston University
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BS, Economics; BS, Management Science, Massachusetts Institute of Technology